THE UNIVERSE
ABOUT C/C
Cutthroat/Cowgirl — the brand universe of Jordan Casillas
WHO IS JOUJOU
JORDAN CASILLAS
Jordan Casillas — known as JouJou — is the CEO, Founder, and Creative Director of Cutthroat/Cowgirl. A recording artist, designer, and visionary, JouJou built C/C as a full brand universe spanning fashion, music, merch, and culture.
THE BRAND
CUTTHROAT/COWGIRL
Cutthroat/Cowgirl is more than a brand — it's a world. Built on the intersection of streetwear, Western grit, and neon-lit femininity, C/C is the creative home for everything JouJou makes, wears, and believes in.
From curated vintage in Casillas/Closet to the C/C House tech-wear collection, from music and merch to the exclusive Members Only inner circle — every arm of C/C is an extension of JouJou's vision.
THE UNIVERSE
C/C HOUSE
Tech/wear lifestyle collection. F26 launch.
CASILLAS/CLOSET
Curated vintage & custom pieces by JouJou.
C/C MERCH
Official music merch from the RIDE ME era.
C/C FIORRE
Floral & fragrance. Coming soon.
C/CARE
Wellness & self-care. Coming soon.
C/C MEMBERS ONLY
Exclusive inner circle access.
C/C ARTIST'S LAWD FUND
JouJou's initiative supporting independent artists.